. 
The Utilities Sector
Energy service providers for water, electricity, oil and gas, once Nationalised industries and now, strictly regulated enterprises, now face a free market where deregulation dictates a more commercially minded approach.
Increasingly, they are becoming conscious of corporate identity, brand building and diversification as they expand their horizons into new markets and products.
With competition comes a need to focus on customers and market differentiation.
These are the challenges as their industry changes from a patchwork of regulated markets to a competitive global one.
